Work With Me
AI strategy for consumer brands
I work with founder-led consumer brands doing roughly $1M to $20M a year on one question: what should AI carry in your business, and what should stay with a person? There are three ways to work with me, and most brands start with the audit.
The AI Opportunity Audit
A fixed-scope diagnostic of your operations, merchandising, content and service. You get a prioritized roadmap and a live readout that tell you what to build, what to buy, what to skip, and where AI should stay out. It takes about two weeks from kickoff and starts at $7,500.
Fractional AI Strategist
For brands that already have a few AI projects running and need someone senior steering them, I continue to work with them two to four days a month, mostly calls. I make the architecture calls, weigh in on tools and vendors, review what your team builds, and keep the brand’s voice intact. I set the direction, and your team or your vendors handle the daily upkeep.
AI Architecture Day
One paid day, either a workshop with your team or a one-on-one deep dive. It ends with a blueprint: how your brand should structure its AI, and where the people stay. It’s for founders who want a plan without a retainer, and it starts at $3,500.
Fractional and advisory work, on a selective basis
I still take on a few operator and advisory roles with consumer brands.
Fractional COO and/or CMO Services
Fundraising, Pitching, and Financial Modeling
Consulting & Strategic Business Advising
Brand Voice, Vision, & Strategy
Current companies
Co-founder and COO
Editorial lead
Brands I’ve worked with
Footwear, apparel, beer, spirits, and haircare.
Contact
Interested in working together? Tell me about your brand, roughly where revenue sits, and what’s breaking. I read every message myself and will be in touch shortly.